Showroom Design 2
This showroom was designed to be the perfect marriage between the hardware supplier company, and the distributors company. It is clean, elegant, and modern, all while optimizing the experience for the customers.
OBJECTIVE
Many showrooms are overwhelming with indistinguishable hardware brands. How do you stand out, while still maintaining both brand-languages?
PROPOSED CONCEPT
By utilizing brass signage elements, and textured wallpaper, we would stand out from other companies. Maintaining the white boards allows the display to match the aesthetic of the remainder of the showroom.
EXECUTION
The owners of the showroom loved the proposed concept. There were minor changes made, such as the signage at the top of the display - which was changed from laser-cut brass to laser-cut acrylic to minimize weight.
CUSTOMER ENGAGEMENT
Finish chips hang from a board with a removable cap so that clients can remove them and take them home, if they are undecided on the correct color pallet for their project.
CUSTOMER ENGAGEMENTCONTINUED
All door hardware in this display was made to be active and removable, to ensure that customers are able to compare ergonomic quality of products and interact with it more closely.
